Australia's Premier Store for D Cup and Up

The cup size ‘E’ can be different depending on the brand as the brands that do not carry a DD, carry an E cup instead which is equal to the Australian or UK DD cup. In practical terms one E cup in one brand could be one whole cup size different in another brand.

It’s important to note that as the back band increases so does the size of the cup. The E cup of a 16E is bigger than the E cup of a 12E. So in actual fact a 16E is 2 cup sizes bigger than a 12E. So, not all E cups are the same size. The size of the back band actually changes the size of the cup.

Over the years E cups have been portrayed to be huge, some people will look at you strange when you say you are an E cup. Finding an E cup in a mainstream store is like finding a needle in a haystack. In actual fact, at Brava an E cup is one of our smaller cups. Many women who believe they are a D cup are more often an E cup because they have not been fitted correctly. We estimate that most women who visit Brava for the first time and tell us they are an E cup, are more likely closer to an FF or G cup. But remember the bra band could be too big, so when we fit a smaller back band on our customers this decreases the cup size too so then the cup size then must go up to compensate.