Australia's Premier Store for D Cup and Up

Sport and healthy activity is fantastic fun, but it's vital that women are well supported. The importance of breast care and the benefits of correct fitting and supportive bras cannot be overstated. When an unsupported breast moves we accelerate the effects of gravity and the ligaments and skin are stretched which can lead to permanent and irreversible damage.

Research from Edinburgh University in the UK showed that 75% of women who exercise regularly don't wear sports bras, a finding reflected by similar research undertaken in Australia. The good news coming out of the same research confirmed that some sports bras are able to reduce breast movement by as much as 74% through the superior structure of the bras and the use of high performance fibres.

Active women frequently suffer:

• Cuts on their shoulders from bras that chafe
• Sore ribs from underwire
• Aching shoulders from inadequate straps and poor fitting
• These problems are magnified when women are D cup or above and have a passion for vigorous sport.

Alarmingly many teenage girls are reluctant to participate in sports because they feel uncomfortable and unsupported. With the increasing focus on body image in the media young women can be empowered and feel at ease when playing sport if they are wearing a properly fitted good quality sports bra.

The very best sports bras are extremely well designed to provide essential support by a combination of factors:

• The use of multi-section design of the cups
• Fabrics that draw moisture from the body
• Reinforced shoulder straps

Increasingly, Australian women are choosing the wire-free European style, scientifically structured for high performance and comfort. The underwire sports bra has also been improved by the introduction of a silicon coating that prevents the wires digging in. Physical activity, from passive to extreme, demands a bra with specific support levels. Brava has a range of overseas and local sports bras to choose from as well as expert fitters to assist women who are prepared and ready to take on sporting challenges in comfort.