Mature women are no longer overlooked by fashion stores and made to feel invisible. Finally clothing manufacturers are realising that the 40+ woman is not frumpy, old fashioned or bored. With the right foundation provided by beautiful well-fitting lingerie, women are increasingly confident about who they are and elevated by a positive self image. There is nothing more sexy than a smiling, self confident woman.
While bras do give breasts support, they do not ultimately prevent breasts from sagging. Gravity will eventually take its effect. Our breasts change due to the proportion of fat and tissue in them, and no bra changes that! However, bras provide excellent support and shape while we are wearing them.
It helps when women accept how normal it is to change shape. We get so brainwashed by media images of young perky breasts that we no longer know what is normal. In reality it is perfectly NORMAL for adult breasts to be hanging in a lower, relaxed position.
Standing upright, with good posture, the ligaments of the shoulder hold the arm, which is what they are designed to do. Rolling your shoulders forward means the shoulder muscles have to work to hold the arm onto the body. They can fatigue and become vulnerable to Rotator Cuff Tendinitis as a result, which causes pain at the point of the shoulder when you lie on your side. Poking your head forward means muscles have to work to hold it balanced on the neck- they fatigue too, producing pain and headache.
Breasts in a bad bra are capable of completely disguising the waistline you do have.
Many women who see themselves as shapeless, and don't carry themselves with any confidence as a result, have a hidden figure. Get the breasts up where they belong and you'll see the real you. If you like what you see, and feel confident, you'll stand taller, less hunched, and avoid hiding a bust you might choose to celebrate instead. So roll your shoulders back and down, draw your head back (you are a woman not an emu) elevate your assets in a good bra, and you'll have less pain. (Extracts taken from 'Cup of Pain - Liz Baker)
The idea of a woman being sexy after marriage and children is one that still rankles with a lot of people, including women. Sexual appeal is not just for young, unmarried women. Europeans recognise that most women become more sexually appealing as they age, because of gains in knowledge and experience. Sexy lingerie for older women has been big business in Europe for years, although there is no differential between the bras and bustiers and garters worn by younger or older women. Good lingerie is simply good lingerie.
Women’s bodies have also changed. More exercise and healthy living means that getting older doesn’t mean losing strength and tone. Women can be sexy for many decades, so why not have the underwear to enhance it?
A woman who has lived knows how important it is to have a bra that fits well and offers maximum support. Women of any age, especially if they are quite curvy, can have difficulty finding a bra that is supportive and sexy. But there is no need to compromise on support or allure. Leading European manufacturers focus on beautiful lingerie made from exquisite fabrics that fit well and look beautiful.
There are many options that work well for different shapes and varying needs. For a smooth look that looks great under unforgiving fabrics a moulded bra can give excellent lift, expose the waist and conceal the fact that one breast is smaller than the other. For breasts that are less firm at the top, stretch lace on the top of the cup is very flattering. Many brands now feature the leotard back which gives comfort to the woman who is aware of back folds and prefers a smooth look.
Some European brands that excel for more mature women include Chantelle from France, Germany has Anita and Ulla and some of the best lingerie in the bigger sizes come from Elomi and Fantasie in the UK. Brava stocks wide ranges from these exciting brands.
Older women may have some sensitivity about their mid-sections and thighs, especially if they’ve had children. But there are many options in sexy lingerie that can hide perceived imperfections and enhance assets. Bustiers do wonders for shaping the waist and pushing up the breasts. Shapewear, although not very sexy, can create an illusion which we all need every now and then for that special dress.
At Brava we can’t help noticing that most women in changing rooms focus on the parts of their bodies they don’t like, which in most cases is invisible to everybody else. Your body image is how you perceive, think and feel about your body. This often has no bearing at all on your actual appearance. It is common in Western nations for women to believe they are larger and fatter than they really are.
If we can learn to accept ourselves as we are and realise the things we worry about are unimportant to others and valuable time is passing us by while we fret about things we can’t change we can then focus on all the things we are blessed with. A lovely smile is a great start - we agree with the unknown author who said, "I've never seen a smiling face that was not beautiful".
In summer our fabulous beaches beckon and all women feel confident and relaxed when their swimwear fits well and is flattering. One-piece swimsuits with a range of cup sizes are designed to enhance the figure and raise confidence. There are some amazing designs from Miraclesuit that are true to their advertising 'loose 10lbs in 10 seconds' - they flatter and slim and are incredibly elegant. Tankinis are a fantastic solution because they cover the middle bit and can look great and also have the convenience of a bikini without the exposure. For women who are comfortable in bikinis there's a myriad of beautiful styles and brilliant colours, some now go up to H Cup.
Most of us are not built like the wonderful Helen Mirren and are less comfortable in a swimsuit but what really sets her apart is her posture and confidence. Remember that sexiness is always in the attitude and a strong, confident woman who knows what she wants is very appealing.