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Maxine & Lin

The Ultimate in Bra Savviness: Maxine and Lin Windram

’Our decision to move into the world of lingerie came from a deep-rooted frustration of not being able to find a bra that…BLAH, BLAH, BLAH.’

You've already heard this spiel from every lingerie store owner. So why listen to us?

You know the saying, ‘If you always do what you’ve always done then you’ll always get what you’ve always got?’ Well, it’s because knowledge must evolve to remain relevant. When a bra fitter fails to consider changes in bra styles, structure and fabrics, and the way that body shapes change over time, then their fitting experience doesn’t count for much.

Bra fitting is not about a tape measure—it’s about taking a holistic approach to how a bra fits the individual —and more importantly how the customer actually feels when wearing the bra.

We love lingerie. (Honestly, who doesn’t?) But the industry changes rapidly and we aim to stay on point. We keep abreast (ahem) of trends by maximising our knowledge base, encouraging feedback from a bevy of bloggers, including our virtual and retail store bra fitters, our extended Brava family of staffers, influencers that we trust and, sometimes, from customers like you.

Here, at last, is a forum where full-busted women can seek the correct fit advice and make their dream bra come true.

Brava Lingerie

The Brava Wizardesses

Our in-house Brava bloggers have incalculable fitting-room experience, practical knowledge, expertise and passion. They all wear a D cup or up—because no one understands the fuller-bust struggle unless they’ve lived it—and ages range are from a 20-year-old lingerie aficionado to a 65-year-old who puts the Style Consultants to shame.

We’ve all read that 80% of women are wearing the wrong size bra but that’s flawed. At Brava we estimate that 95% of women who visit us for the first time are wearing the wrong size. Many of our customers—before they discovered Brava—were pressured by sales-hungry chain stores (not naming names!) into buying bras which were not the right size for them. This is not, however, the Brava way.

A beautiful bra that fits isn’t just a myth, and we aim to debunk the mystery that surrounds fuller-cup bra sizing. Our bloggers explain what makes a bra fit just right—and because they’re real people like you and not supermodels, you can trust that their advice belongs in the real world.

As for the technical stuff, it’s textbook—there are 33 bits to some bras, straps are graded wider as the cup gets bigger, a side sling will aid forward projection and a moulded bra will provide a lift, some have 2 hooks and some have 5, there is an abundance of brand and range comparisons—but the data is like falling snow unless we know what you want and what suits your body shape. We don’t expect you to remember all of this, but you can rely on our bloggers to interpret the code, providing honesty and clarity around the fit and function of an impressive range of fuller-busted bras.


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