For years bra shopping has been perceived as something forced upon you. A ritual that is usually put off for as long as possible, especially if you’re blessed with a fuller bust. But things have changed and women who wear D+ cup finally have choice – we promise! We believe bra shopping can be enjoyable. Of course, a few nerves may be present, but once you’re in store with our experienced fitters, it’s nothing but fun and informative.
Gone are the days of dread when only ‘granny’ bras were on offer. If you wear D cup and up and love fashion-forward styles, Freya have you covered. Smaller back bands to bigger cup fashion lingerie, it would be an absolute sin for us not to share these styles with you and your besties. Help us change the way women perceive bra shopping and take your bigger busted friends shopping for some fun, flirty and supportive bras!
Your everyday nude bra doesn’t have to be boring. Grab your friends and try the Freya Daisy Lace Balcony Bra. The debutante style for this season makes us want to cosy up to a fire with just our knits draped over us. But Freya bras aren’t meant to be kept at home, so pair this delicate selection with lighter clothing and take to the day with a spring in your step.
Stand out from the crowd
Stand out in playful mocha spots with the most recent addition to Freya’s longline collection. Freya’s longlines are a popular choice among women who want something a little different. The Freya Summer Haze Longline Bra is a heady combination of sexy and flirty. Match with the brief, short or thong, there’s a few to choose from which is perfect for those who prefer a specific type of matching bottoms.
Midnight black madness has entered in the form of Freya’s fashion lingerie. The Freya Dreamcatcher Plunge Balcony Bra offers something different with its lower plunging neck. Now winter is around the corner, you can be even more playful with your underwear. Try the Freya Dreamcatcher Plunge Balcony Bra under your layers of winter clothes. This multi-coloured sporty design brings in a combination of Freya’s summer colour classics.
Take the plunge
Nothing screams as loud as Freya’s famous Deco bras. The Vibe collection is slightly different to the everyday Deco, coming in a range of vibrant colours and with a J-hook adjuster to create a racerback look. If you’re into cleavage, make the most of your curves with an impressively rounded shape. The Freya Deco Vibe Moulded Plunge Bra in orchid pink is bright, beautiful and an ode to a wonderful summer that’s passed. We know exactly what we’re wearing and it’s fun to know you’ve got the brightest colour under your clothes. A great choice for cleavage without overspill, you’re spoilt for choice when it comes to Freya.
Summer may have flown by in a beautiful haze but there’s no need to keep yourself away from the sun and sea. The Sundance collection has quickly become a favourite swimwear staple with its cool crochet and geometric shapes. Freya’s Sundance High Neck Cutout Swimsuit is a hidden gem. It may seem revealing and a bit different, but this bather hugs you in all the right places, flattering for your waistline. The high neck is an alternative look, perfect for those longer in the body. Elegant and fun, you’ll be wanting all your friends in this beautiful style.
Discover the longline
Freya’s staple longline pieces are a joy to try on with your friends. These longlines can be worn under your clothes and if you’re feeling confident and supported, try them on a night out or with a light sheer layer on top. Freya Forest Song Longline is an enchanting mix of deep floral print and striking ink black lace trims. A sexier and sultry style is Freya Soiree Lace Underwire Bralette with semi-sheer material overlayed in black geometric print. Another ongoing favourite, the Freya Fancies Longline Bra is currently in a bright pink berry hue, with soft longline lace that hugs you in all the right places.
The old standing phrase that a bra is your best friend is still true. A well-supporting bra holds you up, supports you and most definitely has your back. Be that friend and share the secret of well-fitting beautiful bras with your friends this season. Word-of-mouth is still the best way to spread the joy. Your friends won’t know there’s a whole world of beautiful fashion lingerie for D-K cups unless you share the secret.
Freya brings year-round favourites and every new season is exciting with the arrival of their lingerie collection. Bigger busted women no longer miss out on gorgeous, well-fitted lingerie.
Win a year’s supply of Freya Lingerie!
Bring a friend to a Brava store during April 9-22, 2018 and be fitted into Freya lingerie for a chance to win Freya lingerie for a year for both you and your friend! Simply visit a Brava store, get fitted and complete an entry form. The winning pair of friends will each receive 12 Freya lingerie sets. But hurry, you must enter in store by April 22. Click here for full terms.