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Reclaiming the meaning of ‘sexy’ in our 50s, 60s and beyond…

Reclaiming the meaning of ‘sexy’ in our 50s, 60s and beyond…

As an Australian business created by women for women, Brava exists to champion the efforts and achievements of fuller-busted women by helping them feel supported, beautiful and comfortable. Over the last 12 years, we have been blessed to meet and chat with many wonderful ladies about what wearing beautiful lingerie and supportive, attractive D+ cup swimwear means to them.

Embracing your sexiness with age

For some of us, embracing our sexiness comes easier with age; but for others it may feel like you’re slowly being relegated to the background and not catered for when shopping for attractive and sexy clothing options. As we hit our 40s, many women start to realise that the things that mattered to them 20-30 years ago no longer matter – our priorities shift and we favour quality over quantity, and health over ‘skinny’ or ‘pretty’. We wear clothing that our own mothers may not have worn as ‘mature’ women and we are quicker to embrace our ageing bodies with an appreciation of all they have done for us.

There are many times throughout life when our bodies change - puberty, weight gain and loss, pregnancy, menopause, illnesses and of course ageing. Our team of staff at Brava range in age from 18 to 70, so we’re incredibly passionate about celebrating and encouraging women to feel empowered, beautiful and confident at all ages. That’s why we’ve teamed up with one of our bestselling D+ cup lingerie & swim brands - Prima Donna – to inspire women and other brands to defy society’s stereotype of the mature woman becoming invisible with age.

Reclaiming your own definition of sexy

Gone are the days when ‘mature’ women were relegated to the background, forgotten and stereotyped as elderly. Our 50s, 60s & beyond are no longer a fashion wasteland. We appreciate quality in all things; we understand what works for us; and we know what we want & we’re not afraid to ask for it. Watch our video below to learn more:

The common definition of being 'sexy' traditionally relates to how attractive or appealing that others find you. But as we gain wisdom throughout the journey of life, we learn that true sexiness comes from confidence that you feel within yourself. 

For us, we believe that reclaiming your own meaning of sexy means putting yourself at the top of the list (at least sometimes). It means taking care of yourself, investing your time and energy into the things that make you feel every bit of woman as you are!  You’re never to old to try new things or revel in gorgeous lingerie that enhances your inner and outer beauty.

Whilst we are proud of this video series, and especially proud of the strong and sexy women featured in it, we know there is a long way to go. You don’t have to look far to see that most lingerie & swim brands - even those that are doing a brilliant job at championing diversity – still favour using models aged under 30. But we strongly believe that the tides are a changin’. And we’re thrilled to be a part of it! #sexyhasnoagelimit.

If you’d like to share your story, we’d love to hear it! Comment below or email us.

Sexy has no age limit - Prima Donna Swim

2 Comments

    • Avatar
      Jo McComiskey
      Feb 28, 2019

      Great story and your models look sensational! I’m about to turn 60 this year and have never felt quite as confident and comfortable in my skin as I do now. Fit, fabulous and fierce is my mantra. I know my style and stay on track with less is more. I have a great business, wonderful staff, a gorgeous daughter, arms to rival Madonna ( ha ) and thank god I’m healthy everyday. If ever you need an A cup model....I thank god for that too! Best Jo McComiskey

      • Avatar
        Katie (Brava Team)
        Mar 5, 2019

        Hi Jo, Thank you so much for your comment. It is so lovely to hear that you also feel confident and comfortable in your skin at 60! Congratulations on all your accomplishments. All the best, Katie.

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