When puberty hits, our teenage girls will find their shape changing and submitting to a bra fitting hits the top of the 'most embarrassing experiences' list. Women are bigger than they were a decade ago.
A tape measure is useful for measuring lengths, widths and even circular objects. But using a tape to measure a breast simply doesn't make sense. Mystery shopping, global research, listening, fitting schools and everything else we could find to educate us on bra fitting was our life before opening Brava Lingerie.
It's not because we disagree with everything we read and hear about bra fitting. It's not because we know everything. But it is because we know a lot and we learn more everyday and we want to share it. The Bra Fitter blog is a culmination of conversations and fittings we have had with thousands of women over the years at our Melbourne store, Brava.
For years, fuller busted women have been told to minimise, minimise, minimise and lingerie manufacturers have created minimiser-type bras to help them achieve this. A minimiser bra is designed to compress and spread your breasts across your chest to reduce the forward projection. This, they say, will make you look smaller and help you to do up your shirt button.