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Recent Articles

  • Annabelle: I grew up thinking I couldn't have nice bras
    It was just another Thursday night in my ordinary week when I came across the opportunity to participate in a photography and video campaign for one of my most loved stores Brava and the brand Elomi. Usually I’d see an opportunity like this and really want to apply but my lack of confidence, lack of faith and overwhelming vulnerability would stop me.
  • Bigger Cup Bras for Backless Outfits
    Imagine walking along the beach or across town on a hot summer’s day with an open back dress, letting the breeze cool your skin. Until you lose your sense of calm as that same breeze reminds you that you’re wearing the industrial 'nude' bra that isn’t as inconspicuous as its colour represents
  • Bigger Cup Bras for The Plunging Neckline
    Do you love the latest plunge style fashions but struggle to find the support you need without ruining the sexy neckline? When designers make beautiful dresses and tops, they often forget that women with bigger cups exist. We’ve put together a list of our favourite plunge bras to create a staggering shape, uplift AND support in those plunging dresses and tops.
  • Bra Review - Elomi Amelia Bandless Moulded Bra (8740)
    The Elomi Amelia is a bandless bra, meaning there is no fabric band underneath the underwire so the bra band doesn’t roll and cut in. Seamless spacer fabric traps a layer of air within the cups for a beautifully rounded shape without adding volume.
  • Guessing your bra size

    Guessing your bra size

    by  in Bra Fitting on Apr 24, 2018
    Have you been wearing the same bra size for years? If the answer is yes, then you have good company. Many of us have an idea of our bra size, but often we pick up the same bra size that we have always worn without taking into account body changes such as weight loss, weight gain, pregnancy, menopause and various hormonal changes.
  • The Best Friends Guide To Buying Fashion Lingerie
    For years bra shopping has been perceived as something forced upon you. A ritual that is usually put off for as long as possible, especially if you’re blessed with a fuller bust.
  • Bra Review - Ewa Michalak Pink Marzipan S Bra
    Another Ewa Michalak favourite, this blush pink bra reminds us of a warm spring day. Light enough as an everyday basic, the Ewa Michalak Pink Marzipan S Bra can be a staple for your outfits. Made of fine matte knitwear, delicate lace runs the length of the band.
  • 7 Tips For Bra Shopping with a Fuller Bust
    Customers constantly tell us how much they ‘hate bra shopping’ and that it’s their ‘worst nightmare finding a bra’. If you’re being fitted by mainstream lingerie and department stores, this can be your reality. Often your size isn’t stocked, making it tiresome. Here are our tips on what to focus on when bra shopping for a fuller bust.
  • Bra Review - Corin Virginia Moulded Bra (17871)
    Corin Virginia bra is one of our fitters’ favourites – it is perfect for everyday wear; it is form-fitting and ticks a lot of boxes!
  • The invisibility super-power of the mature woman
    Gone are the days when women aged in their 50s and beyond were relegated to the background, suddenly becoming invisible to the eyes of fashion labels and admirers. A quick survey of your female friends aged over 50 will prove that the modern woman looks, feels and lives quite differently to the generation before them – most women in this age group consider themselves to have...
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