A tape measure is useful for measuring lengths, widths and even circular objects. But using a tape to measure a breast simply doesn't make sense. Mystery shopping, global research, listening, fitting schools and everything else we could find to educate us on bra fitting was our life before opening Brava Lingerie.
For years, fuller busted women have been told to minimise, minimise, minimise and lingerie manufacturers have created minimiser-type bras to help them achieve this. A minimiser bra is designed to compress and spread your breasts across your chest to reduce the forward projection. This, they say, will make you look smaller and help you to do up your shirt button.
If you are wearing the right bra for your shape, then you should hardly be able to feel that you are wearing a bra. If your bra is uncomfortable there will be a reason and the culprit can be identified and eliminated with the help of a very good bra fitter. However, if you would like to investigate the reasons yourself, read on...
It's not because we disagree with everything we read and hear about bra fitting. It's not because we know everything. But it is because we know a lot and we learn more everyday and we want to share it. The Bra Fitter blog is a culmination of conversations and fittings we have had with thousands of women over the years at our Melbourne store, Brava.
Let's get this straight - your bra should be like your best friend. If your best friend doesn't support you, pokes you constantly, and is just a general pain to be around, then you probably need a new best friend, and the same goes for your bra. Your friendly, everyday underwired bra should not be hurting you - at all!
I love you. How many times do we say this to others? It rolls off the tongue easily, meaningfully and truthfully. How often do you say it to yourself? Lingerie may be a necessity; an everyday basic that as a fuller busted woman you can't go without, however it's been portrayed as something you splash out on to impress someone else.
"Elomi are renowned for their beautifully-fitting bras and whenever they bring out a seasonal colour, it's always a great mix of fashion and comfort. The Elomi Morgan Banded Bra creates a beautiful balcony-style look, with the current season fashion colour being a gorgeous purple petal design named Purple Lily.
Bras are not a luxury they are a necessity! I cannot leave the house without a bra. I don’t go without a bra at home because I am a size 16H (my first bra was a 12D!). Over the years, I have been a size 10G, 12F up to an 18J when I was pregnant.
I had so many bad bra shopping experiences before discovering Brava. I would always come out with the wrong size and feeling discouraged and broken. After a while I just started to think this is going to be it. This is what bras are going to feel like.
It was just another Thursday night in my ordinary week when I came across the opportunity to participate in a photography and video campaign for one of my most loved stores Brava and the brand Elomi. Usually I’d see an opportunity like this and really want to apply but my lack of confidence, lack of faith and overwhelming vulnerability would stop me.
Imagine walking along the beach or across town on a hot summer’s day with an open back dress, letting the breeze cool your skin. Until you lose your sense of calm as that same breeze reminds you that you’re wearing the industrial 'nude' bra that isn’t as inconspicuous as its colour represents
Do you love the latest plunge style fashions but struggle to find the support you need without ruining the sexy neckline? When designers make beautiful dresses and tops, they often forget that women with bigger cups exist. We’ve put together a list of our favourite plunge bras to create a staggering shape, uplift AND support in those plunging dresses and tops.
The Elomi Amelia is a bandless bra, meaning there is no fabric band underneath the underwire so the bra band doesn’t roll and cut in. Seamless spacer fabric traps a layer of air within the cups for a beautifully rounded shape without adding volume.
Have you been wearing the same bra size for years? If the answer is yes, then you have good company. Many of us have an idea of our bra size, but often we pick up the same bra size that we have always worn without taking into account body changes such as weight loss, weight gain, pregnancy, menopause and various hormonal changes.
Gone are the days of dread when only ‘granny’ bras were on offer. If you wear D cup and up and love fashion-forward styles, Freya have you covered. Smaller back bands to bigger cup fashion lingerie, it would be an absolute sin for us not to share these styles with you and your besties.
Do your bra straps continually slip down? It’s a common problem. Narrow or sloping shoulders can contribute, but there are a few other factors which may also explain it. And most of these relate to how well your bra fits. Read on to learn how to stop your bra straps from sliding down, once and for all.
Another Ewa Michalak favourite, this blush pink bra reminds us of a warm spring day. Light enough as an everyday basic, the Ewa Michalak Pink Marzipan S Bra can be a staple for your outfits. Made of fine matte knitwear, delicate lace runs the length of the band.
Here’s a bra specifically made for side support – something a lot of fuller-busted women want. The side support in Freya Hero allows your bust to sit closer to your chest rather than under your arms. This essential is a bra drawer necessity as a popular everyday bra. Designed with a four-sectioned cup, adding extreme structure to the fit, you’ll find the side support panel...
Get ready for a smoother silhouette for larger cups. This bra has inner slings providing comfortable support, sheer mesh back wings and a satin bow. It fits like a glove, provided the sizing is correct, there are no folds in the material, allowing for a great t-shirt bra that goes up to a GG cup.
Fashion is sometimes designed and made without taking a woman's bust-size into consideration, which is fine unless you're blessed with killer curves and a D+ cup bust! We know there are bras that can work with almost any outfit, the challenge can sometimes just be in finding them. And we love a challenge!
Bra underwire can have a polarising effect on fuller-busted women - some of us can't live with it, and others can't live without it! At Brava we meet many women who are looking for wirefree bras, usually because their underwired bras are too uncomfortable.
When it comes to their favourite bra, many women will admit to being creatures of habit. Once we find a style and size that 'seems' to work well, the truth is most of us will stick to that same style and size for years (and years and years). But if you have a niggling feeling that you're just putting up with what you think is the best bra available to you then we urge you to...
For some of us, embracing our sexiness comes easier with age; but for others it may feel like you’re slowly being relegated to the background and not catered for when shopping for attractive and sexy clothing options. As we hit our 40s, many women start to realise that the things that mattered to them 20-30 years ago no longer matter – our priorities shift and we favour...
‘Bra spillage’ is often referred to as side boob, second boob or back bulge and is common for fuller-busted women. Thankfully, the solution is usually very simply fixed by getting an expert bra fitters’ advice on the right size and style. We all deserve a comfortable and smooth fit from our bras, so here’s some advice on solving bra spillage…