E Cup Bras

E cup sits in an interesting position: mainstream brands often technically stock it, but rarely stock it well — shallow cups, narrow wires, and a limited style selection. At Brava, E cup is one of our most comprehensively ranged sizes. One of the widest selections at this cup size, with hundreds of styles across everyday, plunge, full-cup, balcony, strapless, sports, and swimwear, in bands from 6 to 22.

What changes at E cup

At E cup, cup construction starts to separate good bras from genuinely supportive ones. The underwire needs to be long enough to clear the breast tissue at the sides — wires that are too short will dig in under the arm. Cup height matters too: a tall, three or four-section cup will give a better shape and more lift than a two-section cup, which tends to flatten projection rather than support it. If you're getting back pain or strap indentations, a firmer band and wider straps make a bigger difference than going up a cup size.

Key brands at E cup

Panache runs D to K and is one of the most reliable fits at E cup — their underwires are long and the cup construction is firm. Freya excels here for projected, forward-shaped busts. Chantelle (D–FF) brings European precision to everyday wear. Elomi is excellent at E cup for larger band sizes, with deep wire channels that sit well on a fuller torso. Fantasie and Empreinte are worth exploring for wider-set or softer busts.

Our fitters fit E cup across all body shapes daily — petite frames, larger bands, narrow shoulders, wide-set busts. If you're not sure which style suits your shape, they're available in-store or online.