The Brava Way
We share how we got into the lingerie business, what it's like running Brava together as a mother and daughter, our favourite lingerie trends and the story behind 'The Brava Way'.
News & Media
Awards
- Inside Retail Retailer Awards 2022 — Online Customer Service Initiative of the Year finalist
- Australian Retail Awards 2019 — Finalist: Retail Marketing and Excellence in Customer Experience
- Online Retailer ORIAS Awards 2019 — Customer Service Excellence winner
- Inside Retail Retailer Awards 2019 — Best Customer Service Team winner and Online Customer Service Initiative winner
- Australian Retail Awards 2018 — Excellence in Customer Experience winner
- AusMumpreneur Awards 2018 — Retail Business Award
- Inside Retail Retailer Awards 2013 — Retail Innovator of the Year
Brava in the Media
Brava's founders, Lin and Maxine Windram frequently appear in the media as experts in lingerie, sports bras, maternity bras and swimwear for fuller-busted women. They are often invited to speak about new trends, fuller-cup bra fitting, and lingerie and swimwear options for women with D cup and up bust sizes. A focus for many enquirers is to unravel the immense emotional change women feel when they are correctly fitted in the right bra.
Has Brava Lingerie cracked the bra fitting code?
Brava ditched the tape measure two decades ago. Major lingerie companies are now catching up. Brava developed its own fitting methodology from scratch, a three-stage process called The Brava Way, built around listening, a buddy system and hands-on mentoring with a senior fit specialist.
Best lingerie shops in Melbourne
Brava listed as one of Melbourne's best lingerie stores, noting D-K cup specialisation, founders Lin and Maxine Windram, three store locations, and expert fittings.
Sports bra fitting and girls' wellbeing
Maxine Windram joins host Jo White to unpack the intricacies of finding the perfect fit, the profound impact a well-fitted sports bra can have on girls' physical and mental well-being, and the importance of creating positive early experiences and a supportive environment that fosters body positivity.
8 powerhouse mother-daughter businesses share the secrets to their success
Lin and Maxine discuss their experience founding and operating Brava Lingerie as a mother-daughter team.
Caring for your fuller busts
Brava founder Maxine speaks to the importance of professional bra fitting for fuller busted women.
Best plus size sports bras for supportive gym workouts in 2022
Our award-winning Enell Sports Bra (Oprah's favourite!) featured.
Bravo for Brava: How the lingerie brand is changing the game for D+ cups
Feature on Brava's business model, three-month staff training program, ZoomFit virtual fittings, the new Brisbane concept store, and plans for their own product line.
Brava Lin and Maxine Windram
Profile pegged to the opening of Brava's first Queensland concept store in James Street, Fortitude Valley. Covers founding story, expansion to five stores, exclusive brands, and the fit by eye methodology.
Like a ghost town: Retailers react to the Omicron wave
Maxine Windram quoted extensively on staff shortages, forced store closures, lack of JobKeeper support, and she and Lin personally picking and packing online orders.
Brava Lingerie Concept Store Launch, James Street
Event coverage of Brava's grand opening at Shop 4D, 39 James Street, Fortitude Valley on 30 September 2021. Their first Queensland store.
Why Brava Lingerie is calling on customers to help in Afghanistan crisis
Lin Windram's partnership with neighbouring rug shop owner Najaf Mazari and AusGhan Aid charity, raising awareness for displaced Afghans following the Taliban takeover.
The Big Boob Helpline
Maxine and our fitters discussed why Brava is so different and a lifeline to D Cup & Up women with our Big Boob Helpline and ZoomFit services.
Boobs, Bras and Business
Maxine Windram's book contains uplifting insights for women in business. Forthcoming — release date TBA.
Picking the Best Bra
Are cheap bras really the bargain that they appear to be? Maxine speaks with Channel 9 A Current Affair and assesses the quality and fit of discount-store bras.
Brava's customer strategy
Maxine speaks with Amanda Stevens and outlines Brava's customer strategy and how the Brava business, even in tough times, has doubled down on their customer experience rather than cutting costs.
Storm in an N Cup
Maxine discusses Brava's Virtual Fitter service and the need for larger cup size bras.
Why an Ill-Fitting Bra Could be Bad for Your Health
Brava's Maxine shares her expert advice and highlights why a poorly fitted bra might be affecting health and self-image in more ways than realised.
Ambassador Feature: Maxine Windram
2018 Retail Business Award silver winner Brava Co-founder Maxine Windram shares her story and her business achievements, and why she's so passionate about sharing her message.
Brave Women Leading edition
Maxine appears on page 10 of the Brave Women Leading edition of Leaders Hub magazine by Leadership HQ.
From the source: Lin and Maxine Windram, Brava Lingerie
Extended profile timed to the Camberwell store opening. Covers growth plans, online at 20% of turnover, all 40 employees women, and avoiding the discounting trap.
Brava Lingerie's Customer Service The Perfect Fit
Brava takes out Excellence in Customer Experience at the Australian Retail Awards 2018.
The Brava story on Industry Leaders
Maxine and Lin appear on Network Ten's Industry Leaders program hosted by Janine Allis to talk about the Brava story and how they came to be leaders in the Australian lingerie industry.
Elomi x Brava campaign
Katherine saw her daughter in physical pain and emotionally distraught so she decided to take action. The Elomi x Brava campaign features Brava customers.
Back pain and badly-fitted bras
Could badly-fitted bras be the cause of your back pain? Maxine is interviewed by Emily Rice from 9 News about new Australian research that links back pain to badly-fitting bras.
How a personal problem inspired Brava
Maxine Windram joins Tim Reid to discuss how a personal problem inspired the creation of Brava, the importance of great customer service and more.
Maxine's entrepreneurial journey
Claudia Eslahpazr interviews Maxine about her personal journey as an entrepreneur and co-founder of Brava Lingerie.
A Business That Is All About Supporting Women
Lin and Maxine Windram of Brava Lingerie talk about being a mother-daughter entrepreneurial team in the world of business and lingerie.
Fuller-cup swimwear options
Lin Windram from Brava Lingerie features on Channel 9's A Current Affair discussing fuller-cup swimwear options.
Looking Beautiful, Feeling Beautiful
Looking Beautiful, Feeling Beautiful by Giles Mora.
History of the bra
Lin Windram from Brava talks about the history of the bra with Lindy Burns on The Drive Show 774 ABC.
Best sports bras in Australia
Brava features in a story about the best sports bras in Australia.
Ill-fitting bras and health issues
Following Trinny and Susannah's appearance and plenty of talk about ill-fitting bras, Maxine from Brava discusses health issues associated with ill-fitting bras and demonstrates how a well-fitting bra should look and feel.
The impact of a correctly fitted bra
Brava Lingerie's Maxine features on Channel 7's Today Tonight to talk about how eight out of 10 women visiting Brava for the first time are not wearing the right bra and how a correctly fitted bra can have such a positive impact.
Correct bra fitting and breast reduction
Brava Lingerie features on Channel 9's A Current Affair to discuss the importance of correct bra fitting and interview two Brava customers who have considered a breast reduction.
Please contact Lin Windram at lin@bravalingerie.com.au for media enquiries.
