News & Media


  • Inside Retail Retailer Awards 2022 - Online Customer Service Initiative of the Year finalist, winners announced 3 March 2022
  • Online Retailer ORIAS Awards 2019- Customer Service Excellence winner
  • Inside Retail Retailer Awards 2019 - Best Customer Service Team winner and Online Customer Service Initiative winner
  • Australian Retail Awards 2018 - Excellence in Customer Experience winner
  • AusMumprenuer Awards 2018 - Retail Business Award
  • Inside Retail Retailer Awards 2013 - Retail Innovator of the Year

Brava in the Media

Brava's founders, Lin and Maxine Windram frequently appear in the media as experts in lingerie, sports bras, maternity bras and swimwear for fuller-busted women. They are often invited to speak about new trends, fuller-cup bra fitting, and lingerie and swimwear options for women with D cup and up bust sizes. A focus for many enquirers is to unravel the immense emotional change women feel when they are correctly fitted in the right bra. Please contact Lin Windram on 0407 883 492 for media enquiries.

Pause Beyond the Court Podcast - June 2023

Maxine Windram, CEO of Brava Lingerie joins host, Jo White to unpack the intricacies of finding the perfect fit, the profound impact a well-fitted sports bra can have on girls' physical and mental well-being, and the importance of creating positive early experiences and a supportive environment that fosters body positivity, enabling girls to feel at ease in both the world of sports and within their own skin. Listen here

8 powerhouse mother-daughter businesses share the secrets to their success Kochie's Business Builders - May 2023

Lin and Maxine discuss their experience founding and operating Brava Lingerie as a mother-daughter team. Read here.

Caring for your fuller busts Wellbeing Magazine - November 2022

Brava founder Maxine speaks to the importance of professional bra fitting for fuller busted women. Read here.

Best plus size sports bras for supportive gym workouts in 2022 Body and Soul - September 2022

Our award-winning Enell Sports Bra (Oprah's favourite!) featured here.

The Big Boob Helpline A Current Affair - May 2021

Maxine & our fitters discussed why Brava is so different and a lifeline to D Cup & Up women with our Big Boob Helpline and ZoomFit services. Watch the full story here.

Boobs, Bras and Business

Maxine Windram’s book, Boobs, Bras and Business contains uplifting insights for women in business. Boobs, Bras and Business is forthcoming - release date TBA.

Picking the Best Bra A Current Affair - March 2020

Are cheap bras really the bargain that they appear to be? Maxine speaks with Channel 9 A Current Affair and assesses the quality and fit of discount-store bras.

Marketing & Me with Leanne Shelton - February 2020

Maxine shares her insights into the importance of creating a strong customer culture and how to provide a truly memorable customer service experience.

Listen here.

Innovate Today, TickerTV - December 2019

Entrepreneur Scott Kilmartin interviews Maxine about what led to the development of Brava and what makes the business different from other lingerie stores.

Watch it on Facebook.

The EPIC Podcast - November 2019

Maxine speaks with Amanda Stevens and outlines Brava's customer strategy and how the Brava business, even in tough times, has doubled down on their customer experience rather than cutting costs.

Listen here.

Storm in an N Cup Sydney Morning Herald - November 2019

Maxine discusses Brava’s Virtual Fitter service and the need for larger cup sizes bras.

Why an Ill-Fitting Bra Could be Bad for Your Health She Defined - August 2019

Brava's Maxine shares her expert advice with She Defined and highlights why a poorly fitted bra might be affecting health and self-image in more ways than realised. Read here.

Ambassador Feature: Maxine Windram - November 2018

2018 AusMumpreneur Retail Business Award silver winner Brava Co-founder, Maxine Windram shares her story and her business achievements, and why she’s so passionate about sharing her message. Learn more.

Leaders Hub - November 2018

Maxine appears on page 10 of the Brave Women Leading edition of Leaders Hub magazine by Leadership HQ. Learn more.

Daily Bulletin - October 2018

Brava Lingerie’s Customer Service The Perfect Fit. Brava takes out Excellence in Customer Experience at the Australian Retail Awards 2018. Learn more.

Industry Leaders, Channel 10 - September 2018

Maxine & Lin appear on Network Ten's Industry Leaders program hosted by Janine Allis to talk about the Brava story and how they came to be leaders in the Australian lingerie industry. Watch it now.

Body and Soul - July, 2018

Katherine saw her daughter in physical pain and emotionally distraught so she decided to take action. The Elomi x Brava campaign features Brava customers. Learn more.

9 News Melbourne - October 2016

Could badly-fitted bras be the cause of your back pain? Maxine is interviewed by Emily Rice from 9 News about the new Australian research that links back pain to badly-fitting bras. Learn more.

Small Business Big Marketing Podcast - November 2015

In the episode Maxine Windram of Brava joins Tim Reid to discuss how a personal problem inspired the creation of Brava, the importance of great customer service and more.

Cause an Effekt Podcast - October 2015

Claudia Eslahpazr interviews Maxine about her personal journey as an entrepreneur and co-founder of Brava Lingerie. Listen here.

All The Best Radio - October 2015

In The Fitting Room producers Hannah Reich and Elizabeth Kulas find that there are tears and smiles, sometimes breast milk and often something else very special in the fitting room.

A Current Affair  - 28 December 2012

Lin Windram from Brava Lingerie features on Channel 9's A Current Affair discussing fuller-cup swimwear options.

The Melbourne Review magazine - November 201

Looking Beautiful, Feeling Beautiful by Giles Mora.

SmartCompany - 13 August 2013

In the article ‘A Business That Is All About Supporting Women’, Lin and Maxine Windram of Brava Lingerie talk about being a mother-daughter entrepreneurial team in the world of business and lingerie. Learn More.

The Drive Show, 774 ABC - July 2010

Lin Windram from Brava talks about the history of the bra with Lindy Burns on The Drive Show 774 ABC. Learn more.

A Current Affair - 29 December 2009

Brava features in a story about the best sports bras in Australia. Learn more.

David and Kim - 15 April 2009

Following Trinny and Susannah’s appearance and plenty of talk about ill-fitting bras, Maxine from Brava discusses health issues associated with ill-fitting bras and demonstrates how a well-fitting bra should look and feel on ‘9am with David and Kim’. Learn more

Today Tonight - 10 April 2009

Brava Lingerie’s Maxine Windham features on Channel 7's Today Tonight to talk about how eight out of 10 women visiting Brava for the first time are not wearing the right bra and how a correctly fitted bra can have such a positive impact. Learn more

A Current Affair - 17 June 2008

Brava Lingerie features on Channel 9's A Current Affair to discuss the importance of correct bra fitting and interview two Brava customers who have considered a breast reduction.