Marie Jo

Marie Jo is part of the Van de Velde group — the same company behind Prima Donna — and it shares the group's commitment to precision engineering and European manufacturing quality. The distinction is in focus: where Prima Donna runs up to J cup and caters to a wide range of body types, Marie Jo concentrates on D to F cup, sizes 8 to 16, with a design direction that's more fashion-forward and colourful.

Who Marie Jo is for

Marie Jo is the right choice for women at the smaller end of the D+ size range — particularly those who have a slim or petite frame, have decreased in cup size, or have lost some fullness from their bust. Their cup shapes are well-suited to a shallower profile, and the size run (8–16 band) acknowledges that many women with D–F cups are not in large band sizes. For those who want European precision and fashion-forward design without going to Prima Donna's scale, Marie Jo fills that position well.

Marie Jo does not do half sizes (no DD or FF in most styles) — which means if you're between cups, you'll need to try adjacent sizes and check fit carefully. Our fitting team can advise on this. The Avero Balcony Bra is a long-running favourite — a cheeky balcony in a range of fashion colours, with soft moulded cups and a style that feels more like fashion lingerie than functional support.

The sister brand

Marie Jo L'Aventure offers similar styles in more neutral, everyday colourways — worth exploring if you love the Marie Jo construction but prefer quieter colours. For a wider size run at equivalent quality, see Prima Donna. For similar European construction in a wider cup range, browse Chantelle and Empreinte.