Elomi

Elomi is part of the Wacoal group — the same family as Freya, Fantasie, and Goddess — and it's the brand that sits furthest into specialist territory. While Freya focuses on fashion and Fantasie on everyday wearability, Elomi is built for one thing: serious support for a heavier, fuller bust. D–K cup, sizes 10 to 22.

What makes Elomi different

The signature of an Elomi bra is its deep, U-shaped underwire. Where many brands use a shallow, semicircular wire that prioritises comfort over function, Elomi's wires are longer, more rigid, and designed to sit further under the breast tissue — which means more lift, better separation, and less migration through the day. The fabric across most Elomi styles is deliberately firm rather than soft, which maintains the cup shape under significant load. At GG cup and above, these two factors — wire depth and fabric rigidity — make more difference to how a bra performs than almost anything else.

Elomi is particularly well-suited to busts that are heavy, full, or pendulous. For sizes over a GG cup, it's the first brand most Brava fitters reach for. The Matilda Plunge Bra is one of Brava's most consistently recommended everyday styles — a plunge in name, but full-cup in support, with deep cups that suit a wide range of bust shapes at larger cup sizes. The Cate Full Cup is the go-to for maximum coverage and lift at G cup and above. The Charley Bandless Spacer Bra offers a smooth, moulded option for those who want a T-shirt bra at larger cups.

The Elomi range at Brava

The main Elomi collection covers everyday lingerie from D to K cup. Elomi Swim applies the same cup construction to bra-sized bikinis, one-pieces, and tankinis — excellent at G cup and above where most swimwear brands run out. The Elomi Matilda collection showcases the brand's bestselling plunge bra across all available colours and sizes. For similar quality at a value price point, Goddess — also part of the Wacoal group — is worth exploring, particularly at larger band sizes.