Cake Lingerie

Cake Lingerie was created to address a genuine gap: maternity bras that a woman would choose to wear because they look and feel good, not just because they need to. Founded with an ethical and environmental focus, Cake uses sustainable fabrics and responsible manufacturing, and designs their pieces around the actual experience of pregnancy and breastfeeding rather than simply adding a nursing clip to a standard bra. D to J cup, sizes 10 to 18.

Flexi-wire and nursing construction

Cake uses flexi-wire — a soft, flexible wire that provides more structure than a purely wirefree bra while moving with the breast as it changes through pregnancy and nursing. This is particularly useful in the middle and later stages of pregnancy when breast size is changing rapidly, and during the nursing period when fullness varies significantly between feeds. The drop-down cup mechanism on Cake's nursing bras is designed for one-handed use, which is practical when the other hand is holding a baby.

The lace detailing and colour choices in Cake's range are genuinely considered — feminine without being fussy, and designed to make the wearer feel good rather than simply covered. This distinction from purely utilitarian maternity lingerie is the point of the brand.

Related options at Brava

For another maternity-focused brand with a similar ethos, browse Hotmilk. See the full maternity bra range across all brands, or browse wirefree bras for non-maternity comfort options.