E Cup Bras

E cup bras across everyday, sport, strapless, wirefree and maternity styles. E cup is where the shift to specialist fitting really starts to show in how a bra performs — cup depth, wire curvature, and strap positioning all change at this size. The Brava range is chosen with those differences in mind.

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Marie Jo Avero Padded Heartshape Bra NaturalMarie Jo Avero Padded Heartshape Bra Natural
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Marie Jo Avero Padded Heartshape Bra Natural
Sale price $169.95
Sale price $169.95
Sale price $169.95
Sale price $169.95
Sale price $169.95

E cup sits in a sweet spot — wide enough to demand proper engineering, but underrepresented in mainstream retail. At Brava, E cup is a core size, not a special order. Brands like Panache, Elomi, Freya, and Fantasie design their E cup with the right projection and side-seam placement, so the fit is genuinely different to what you'd find on a standard high-street rack.

The range covers everything you'd expect from a full lingerie wardrobe: everyday T-shirt and plunge bras, underwire and wire-free options, balconette and full-coverage, strapless, sports, maternity and nursing, swimwear, and occasion styles. Sizes run 6E through 24E across the range.

Fit at E cup depends heavily on the brand and construction — a 12E from one label can fit very differently to another, even at the same measurement. Our staff understand this and can guide you to the styles most likely to work for your shape.

Book a fitting at our Melbourne, Brisbane, or Sydney stores if you'd like expert guidance in person. We fit E cup daily and can usually find you the right bra within a few tries.