Maternity

Pregnancy and breastfeeding create some of the most demanding bra-fitting challenges of any life stage. Breast size changes rapidly, sometimes by two to three cup sizes in the first trimester. Sensitivity increases. The ribcage expands. And through all of this, a poorly fitted bra becomes not just uncomfortable but potentially problematic. Brava's maternity range is built around the specific needs of D+ cup women through this period — in sizes 6 to 24, across every stage from conception to weaning.

First trimester

The first trimester often brings rapid breast growth and significant tenderness. Wirefree, seamless styles with stretch fabric are the most comfortable during this stage — not because wire is harmful, but because breast sensitivity makes any pressure uncomfortable, and breast shape is still changing too rapidly for a structured fit. A soft crop bra or seamless wireless style worn on the tightest band setting gives you room to grow without needing constant replacement.

Second and third trimester

By the second trimester, breast size has usually stabilised enough for a proper maternity bra fitting. This is when investing in two to three well-fitted maternity bras makes sense. Flexi-wire styles become viable at this stage for women who need more lift and structure — the flexible wire accommodates the changing breast shape better than a rigid underwire. Fit on the loosest hook in the second trimester, as your ribcage continues to expand.

Nursing

Nursing bras add a drop-down cup mechanism — ideally one that can be opened and closed with one hand. Look for cups that fold away completely rather than rigid clip-down styles, which can put pressure on a full breast during feeding. Our fitting team recommends getting fitted for nursing bras at around 36 weeks, when breast size is close to post-birth fullness. Browse the full maternity and nursing bra range by style. Key brands: Hotmilk and Cake Lingerie.