Primadonna Madison

The Primadonna Madison is a full-cup bra from Primadonna — and it's one of the most-fitted bras at Brava across all cup sizes. The reasons are consistent: it works for a wide range of bust shapes, it wears all day without discomfort, and it comes in an ongoing range of basics plus seasonal fashion colourways that make it easy to build a collection. D to J cup, sizes 8 to 22.

What makes the Madison different

The Madison's cups are constructed from stretch lace with extra depth — deeper than most full-cup bras at comparable sizes. This cup depth means it accommodates a wide range of bust shapes that other full-cup styles struggle with: soft or pendulous busts that need height above the wire, heavy busts that fill a cup fully from bottom to top, and asymmetric busts where one side requires more space than the other. The stretch lace adapts to these variations without gaping at the top or digging at the sides.

The underband is firm and the wire is long — two characteristics that suit heavier busts particularly well. Many Brava customers who've had trouble with wires poking or migrating find the Madison stays in position throughout the day where other brands don't. The Madison is available in an ongoing palette of black, ivory, and nude, with seasonal additions that change regularly.

The Primadonna range

The Madison is part of the broader Prima Donna range, which includes plunge, balcony, and sports options. See also Prima Donna full-cup bras for the complete full-cup selection from the brand. For comparison with a similar quality level, Elomi is the closest alternative at GG cup and above.