The Primadonna Madison is a full-cup bra from Primadonna, and a fitters' favourite at Brava. The reasons are consistent: it works for a wide range of bust shapes, it wears all day without discomfort, and it comes in an ongoing range of basics plus seasonal fashion colourways that make it easy to build a collection.
What makes the Madison different
The Madison has a stretch lace upper cup that adapts to breast fluctuations and asymmetry. This cup depth means it accommodates a wide range of bust shapes that other full-cup styles struggle with: soft or pendulous busts that need height above the wire, heavy busts that fill a cup fully from bottom to top, and asymmetric busts where one side requires more space than the other. The stretch lace adapts to these variations without gaping at the top or digging at the sides.
The Madison has a hidden layer of rubber inside the wire casing, which makes the underwire feel softer and more flexible. Many women who previously avoided underwire have come back to it with the Madison.
The Primadonna range
The Madison is part of the broader Prima Donna range, which includes plunge, balcony, and sports options. See also Prima Donna full-cup bras for the complete full-cup selection from the brand. For comparison with a similar quality level, Elomi is the closest alternative at GG cup and above.
