Ulla has been making lingerie in Germany since 1949, and it remains a family-owned business, with Swiss embroidery and fabrics selected for support and longevity. The result is a brand that sits at the premium end of the Brava range — and one that offers one of the widest band ranges of any brand we carry.
What Ulla does differently
Ulla uses shorter, softer wires than most fuller-bust brands. Where Elomi and Panache use long, rigid wires to maximise lift and separation, Ulla's wires are designed to flex slightly with the body — which makes them a particularly good option for women who have had problems with underwire pain, poking, or pressure. Despite the softer wire, Ulla bras provide genuine lift and support, because the cup construction and band engineering compensate for the reduced wire rigidity. This is also why Ulla's Kate Underwired Sports Bra works well: Brava's review rates it an extremely comfortable high-impact sports bra.
The Alice Lace T-Shirt Bra and Viola Bra are Ulla's seamless everyday styles. For women at size 20 band and above, Ulla offers choice beyond basic full-cup styles.
The Ulla range at Brava
Ulla Sport covers the sports bra range, including the Kate — a high-support underwired sports bra that Brava fitters frequently recommend for women who have found sports bras uncomfortable. Ulla Swim extends the brand into bra-sized swimwear. For premium everyday alternatives, browse Empreinte or Chantelle.
Fit note: if you're new to Ulla, our fitters suggest going up in both the band and the cup, for example a 12G in other brands is often a 14G in Ulla.
