Anita was founded in Germany in 1886 — making it one of the oldest bra brands in the world — and has maintained a consistent identity across that time: quality, function, and comfort as priorities, with a broad size range that serves women across different life stages. D to G cup, sizes 8 to 22 at Brava, with particular strength in maternity, post-surgery, and sports categories.
What Anita is known for
Anita's strength is breadth rather than specialisation in any single cup size or aesthetic. Their everyday range uses soft flexi-wires and gentle constructions that suit women who find conventional underwired bras uncomfortable — post-surgery patients, women in late pregnancy, and those who simply want a more forgiving fit. The Jana Wirefree Bra is a consistent recommendation for comfortable all-day wear. The maternity and nursing range uses soft flexi-wires that provide lift and containment without the rigidity of standard underwire during a period when breast tenderness is common.
Anita Active — available as a separate collection — produces sports bras for fuller busts with a focus on comfort during lower to medium impact activity. For high-impact sports bras, Panache Sport and Shock Absorber remain the stronger recommendations, but Anita Active suits women who prioritise comfort over maximum bounce reduction.
Sizing note
Like Corin and Ewa Michalak, Anita uses a sizing system where their I cup corresponds to Australian G cup. All sizes shown on the Brava website are in Australian notation, so this should not affect your order — but it's useful context if you're researching elsewhere. Browse also Anita Active for sports styles, and the full sports bra range and wirefree bra range across brands.
