Anita was founded in Germany in 1886, and has maintained a consistent identity across that time: quality, function, and comfort as priorities, with a broad size range that serves women across different life stages. Anita has particular strength in maternity, post-surgery, and sports categories.
What Anita is known for
Anita's strength is breadth rather than specialisation in any single cup size or aesthetic. Their everyday range at Brava is wirefree, with soft comfort bras for women who find underwired bras uncomfortable or simply want a more forgiving fit. The Jana Wirefree Bra is a consistent recommendation for comfortable all-day wear. The maternity and nursing range uses soft flexi-wires that provide lift and containment without the rigidity of standard underwire during a period when breast tenderness is common.
Anita Active, available as a separate collection, produces wirefree sports bras for fuller busts.
Sizing note
All sizes shown on the Brava website are in Australian notation, so this should not affect your order — but it's useful context if you're researching elsewhere. Browse also Anita Active for sports styles, and the full sports bra range and wirefree bra range across brands.
