Glamorise at Brava
Glamorise has been designing bras since 1921, and the range includes wirefree support at larger cup sizes. The MagicLift construction uses a reinforced band and cup design to provide the shape and support of an underwire bra without the wire itself — a genuine solution for anyone who finds underwires uncomfortable but still needs proper support.
What Glamorise does best
At Brava, the range focuses on front-closure bras for easy dressing, including a wirefree posture-back style. The fit tends to run wide across the band, which suits women with broader torsos — a good alternative when European cuts don't sit right.
For other wirefree options, browse the full wirefree bras collection.
