Behind the Curtain

BRAVA x Prima Donna

Prima Donna Lingerie was launched in 1865, maintaining perfect fitting lingerie for women with natural curves. They design luxury lingerie that shapes and styles the body and is the epitome of class, style and a faultless fit.

With a size range of 8-22 & D-HH cup they really are the answer for so many Brava customers. Prima Donna is obsessed with fit just like Brava, a perfect partner for the Behind the Curtain campaign.

We’re Obsessed With Fit. This is the Brava Way.

"I didn’t realise how Important it was to have a well fitting bra. It has been phenomenal for me in building my confidence with my body and learning more about my body."


Madison Full Cup Bra

The Madison Full Cup Bra is a classic three sectioned underwire bra with an elastic stretch lace upper panel; renowned as our most reliable, fuss-free and easy-to-fit style. Available year-round in a classic Black, elevated with the signature Madison gingham-textured fabric.

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"I've learned to embrace and accept the way I am. Empowerment looks like learning to embrace yourself, love yourself, and stand up for yourself."


Deauville Full Cup Bra

The Deauville Full Cup Bra by Prima Donna is a three-section underwire bra with a legendary fit and a light look. The upper cups are finished with subtle two-tone embroidery that runs into the straps. The firm cups lift your breasts, while the side sections nudge them towards the centre. Thoughtfully designed and beautifully crafted, Deauville is a long-standing favourite amongst Brava staff and customers alike.

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"I want other women to see a body like mine and feel more confident about themselves."


Figuras Padded Heart Shape Bra

Oh so comfortable Prima Donna Figuras Padded Heart Shape Bra will give you all of the support you need, and is a must have to layer under everyday-wear! Featuring a gorgeous heart shaped neckline, and soft moulded cups that provide a gentle lift and has modifiable shoulder straps.

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