A Love Letter to Primadonna
A Special Invitation to Our Most Loyal Primadonna Customers
Every season the Brava buying team gets to do something our customers never see. They preview the complete new Primadonna collection and make the very difficult selection of what will ultimately arrive in Brava stores.
This September, Brava and Primadonna are opening that unique experience to the three winners of our Love Letter to Primadonna competition.
The lucky winners will be invited to join the Brava buying team at the upcoming Primadonna collection showing in Melbourne, where you'll see the entire new range and have your say in what will arrive in Brava stores over the following season.
You'll be able to share what catches your eye, what you would love to see at Brava and which pieces you think other women will love too, as the buying team makes its seasonal selections.
And among that entire collection, you'll also get to make one very special choice of your own: your favourite Primadonna set, for you.
And Your Choice Will Live On
The experience doesn't end when the showing does.
As the new collections begin arriving at Brava over the months that follow, the style will be highlighted on the Brava website, together with your story from the day.
You'll be able to see the piece you first discovered at the collection showing make its way to Brava — and perhaps watch other women discover, wear and fall in love with the very style that caught your eye.
The whole experience will also be professionally filmed and photographed, capturing the collection, the conversations, the difficult decisions and, those first reactions as you discover what's coming next from Primadonna.
It Starts With a Love Letter
To enter, we'd simply love to hear about your experience with Primadonna.
Maybe you remember the first Primadonna bra that made you understand what a truly great fit could feel like. Perhaps there's a particular style you've loved for years. Or perhaps you've only recently discovered Primadonna and it has already changed the way you feel in a bra.
Tell us what Primadonna means to you.
We'll select three Love Letters and invite those women to join us for the Spring-Summer collection showing.
Submit your entry, and you could find yourself seeing Primadonna from a completely new point of view.
How It Works
1. Share your story by writing a love letter to Primadonna via the entry form
2. Three winners will be chosen and contacted via email on 15 September 2026.
3. Winners will be invited to the next Primadonna season viewing in Melbourne
4. Each winner selects a style to be featured in their home store
5. Each winner also receives a set of their choosing from the new collection.
An Invitation, Just for You
Before a single piece reaches the rail, you'll be in the room where it all begins. Join us in Melbourne for our next Primadonna season viewing. An intimate first look at what's coming.
You'll choose one style from the new collection for your local Brava store.
And because this is a thank you, not just an invitation, you'll also take home a set of your own choosing from the current collection. Something special for you, from us.
Enter via the form below
Who's Invited
This competition isn't open to everyone. You've been personally invited to take part, based on your history with Primadonna and Brava Lingerie.
To enter, you'll need to be 18 or over, an Australian resident, and one of the customers who received this invitation directly. One entry per person.
Winners must be comfortable with featuring in competition content filmed and photographed on the day of the showing. Content will be used across social media channels, website and in-store merchandise. There is also an opportunity to participate in stage two of the campaign wearing your beautiful chosen style once it arrives instore. Winners must be available on Wednesday 23rd September in Melbourne for the Primadonna Showing to participate. Travel and accommodation are at the winner's own expense. Full competition Terms & Conditions apply.
Questions? We've Got Answers
When will winners be announced? We'll be in touch directly via email once the winners have been selected - keep an eye on your inbox Thursday 3rd September 2026
Do I need to submit a photo to enter? Optional - this won't affect your chances of winning. A photo is a lovely addition if you'd like to share one, but your story is what matters most.
Is there a word limit on my story? No strict limit. Write as much or as little as feels right. A few honest sentences can be just as powerful as a longer story.
Can I enter more than once? Just one entry per person, so make it count.
