Since we first started stocking it in 2011, the Prima Donna Madison Full Cup Bra has earned a reputation as one of the most comfortable and supportive bras for fuller busts. With beautiful lace detailing, excellent structure, and a flattering shape, it continues to be a go-to for many Brava customers.
Sizes: 10–22 | D–H cups
Colours: Ongoing: Black, Latte, White, Natural, and the bold and timeless Scarlet. Seasonal fashion colours also released throughout the year.
Why You Might Love It
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Soft wires and casing: A hidden layer of rubber inside the wire casing makes the underwire feel softer and more flexible. The wires are cut in a unique way making them more flexible than a traditional wire—many women who previously avoided underwire have come back to it because of these unique features.
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Stretch lace upper cup: Adapts to breast fluctuations and asymmetry while lying flat under clothing.
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Lift and shape: The lower cup panel lifts, and the side support panel centres the bust, creating a flattering, streamlined silhouette.
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Smooth finish: Flat seams and rounded shaping make it virtually invisible under most outfits.
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Matching briefs available: Choose from the Rio, Full Brief, or Thong to complete the set.
What to Consider
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Full coverage: Some may find the higher neckline limits certain wardrobe choices. Prefer a lower cut? Try the Figuras Plunge Bra—same support in a more open shape.
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Centre wires may not sit flush: Especially for firmer bust types—but as long as your breasts are separated and supported, fit and comfort won’t be affected.
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Wide-set straps: If your shoulders are narrow or sloped, the straps may slip. Try:
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Prima Donna Deauville – offers more centrally placed straps and a slightly firmer cup.
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Prima Donna Montara – a soft, unlined option with centred straps and a modern lace design for all-day ease.
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Style Tip: Love the Madison fit but want something a little more modern or lower-cut? Explore the Prima Donna Twist range for beautiful alternatives.
Is It Right for You?
In our fitting rooms, we find the Madison Full Cup works brilliantly on around 85% of women in the D–H cup range. It’s versatile, forgiving, and genuinely comfortable—especially for those needing all-day support.
Final Thoughts
Supportive, comfortable, and beautifully made, the Prima Donna Madison is one of the most trusted full cup bras in our range. If you're fuller busted and searching for a bra that truly works, this one is well worth trying on.
Pop into your local Brava boutique or book a virtual fitting to experience it for yourself?
Have you tried the Prima Donna Madison Bra?
